I know when you’re first starting selling Thirty One (or any direct sales for that matter) sometimes it can be hard to book parties because you are getting in your own way. There is this invisible emotional obstacle standing in your way of being a successful home party consultant. You feel like you’re being “pushy” and let’s face it, no one likes to be pushy or come off as being pushy. As a general rule, people don’t like to be sold to and that is why it is so important that if you want to be successful at this that you always be yourself.
That’s right ladies, you need to be yourself and it will open so many doors for you! The key to doing this is instead of telling people about Thirty One Parties, you change your wording so that you are offering a great opportunity of a home party.
Not all of us are outgoing conversationalists and that is okay! Just because you aren’t doesn’t mean that you can’t be just as successful! If talking to people about booking a party whether it be in person or over the phone makes you a bit uneasy and uncomfortable, it is okay to say you are! Yes, really! Just be yourself and be honest about it. Say you’re stepping out of your comfort zone to try to book parties in order to be successful and make your personal goals. This will most likely put the person you’re talking to at ease. Each time you do this the better at it you will get, naturally!
Before you started selling Thirty One products on your own I am sure you’ve gone to one or two parties where the host (while intentionally or not) try to leverage the guests into booking a party. Everyone has had this experience and no one wants to be that person. The good news is, you don’t have to be! After introducing yourself start things off by saying something along the lines of, “I know you probably think I’m going to try to talk you into booking your own home party with me and won’t take no for an answer. Let me just tell you, that is not the case at all! This party is about having fun with your girlfriends and doing a little shopping while you’re at it. While by the end of the party you might want to book one of your own I just want you to know that is totally up to you and I promise I won’t try to talk you into anything.” This is going to put your guest at ease and relieved enough they’ll be able to enjoy themselves without the thought of being pushed into doing something they don’t want to do.
Remember when I said it’s all about changing the way you word things? To stop telling and asking people about booking a party and instead offer them the party opportunity? I wasn’t kidding, this will change how you book parties. Right now the following sentence probably rolls off your tongue all the time, “Would you like to book a party with me?” Well stop it! The next time you’re doing a party or talking to someone that seems a bit interested in Thirty One say to them, “I would love to come over to your house to spoil you and your girlfriend for a fun girls night. I bet you haven’t had a girls night in a while but you totally deserve one!” Just by using this approach or something similar it sounds like you are offering them something and not telling them they need to do anything for you.
Ladies, please keep these tips above in your mind as you book your upcoming parties. I bet by tweaking a few things in how you currently get bookings will make your calendar fill up with so much more ease!
What tactics for booking parties have you found to really do the trick?