Having a vendor booth set up at job fairs, trade shows and local events is a great way to increase your client base as well as help to grow your own team. Here are a few tips to help you make your vendor fair experience a successful one!
Simplicity is Key
You want your booth and display area to be eye catching but you don’t want it to feel cluttered or just have too much going on at once. You want your area to be inviting, not overwhelming to those passing by. Have a few products sitting out as well as a bowl of candy or even promotional pens with your contact info on them. Believe it or not, the less clutter there is the more likely your booth is to draw a curious crowd to know more about you and your business.
Make it Count
The chances are you paid a pretty penny to set up a vendor booth wherever you are… so make it count! Just like with everything in life you can’t make money unless you work for it. If you think you’re going to set up a booth then sit back and relax behind it, then vendor fairs probably aren’t for you. You need to be front and center at your booth, let your personality shine! Get out there! Make conversation, draw people in, make connections… after all you paid good money to be there so it’s up to you to make it worth it.
Ask More Questions
While your whole purpose for being at the vendor fair is to share your products and team opportunities with new people, sharing a load of information right of the bat isn’t a great way to get people hooked. Engage with people. Start conversations off with asking questions. This gets people involved and sets you up for being able to keep them at your booth longer. By asking a few basic questions first you are getting to know just a little bit about them this way you can gauge which manner your products or team opportunities can best serve them. It’s always best when you are able to connect with people by sharing your information with them in a way that is relevant to them and their everyday lives.
As always these tips are meant to be a starting point for you. With these tips in mind you can get creative and innovative in how your put your spin on things and make them work for you. Remember at vendor fairs you need something to make you stand out from the crowd. You’re just one fish in the vendor fair sea that day, make it count!
What are your tips for vendor fair success? Please post your tips, ideas and questions in the comments!